Doha: FROMM., a design platform, and company conceived by a Qatari–Italian team, has opened in M7, Qatar’s epicentre for innovation and entrepreneurship in design, fashion, and tech.

FROMM. aims to play a key role in Qatar’s creative economy by creating a design space to nurture the local and regional emerging design talent. The FROMM. Lab acts as a space for talent incubation, complementing FROMM.’s Milan-based Lab and playing host to FROMM.’s design process and public design workshops.

H E Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, Chairperson of Qatar Museums, said, “FROMM. brings a new platform to support our incredible local creative talent, helping them to transform into successful global brands. As the first privately funded incubator in our creative economy ecosystem, I look forward to seeing FROMM. flourish in its new home at M7.”

Conceived as a hub and showroom devoted to interior design, product design, innovation, and creativity, FROMM. Lab is a place of cultural value expressing its founder and CEO  Alia Rachid’s ambitious mission to spread a new design culture globally.

Rachid said, “We are excited to announce the opening of our Doha-based Lab, the first of its kind in Qatar devoted to showcasing and laying the foundation for Qatar’s current and future design scene”

“We are proud to open our doors in M7, as our missions are closely aligned as we hope to respond directly to the demands of Qatar’s fast-growing design industry by empowering designers to explore, collaborate, and develop successful design projects. We encourage the design community, the public, and those looking for interior solutions to visit our FROMM. Labs in Doha to experience the storytelling behind the Shurouq Collection and our upcoming projects,” Rachid added.

Maha Al Sulaiti, Director of M7, said: “We are excited to have FROMM. at M7 as one of our resident partners. Our resident partners play a pivotal role in equipping designers with tools and expertise to enable them to take their ideas from concept to market, which leads to the growth of Qatar’s creative circular ecosystem. We look forward to seeing FROMM. connect the local design community to the global market and accelerate the growth of Qatar’s creative economy.”