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Design platform and company launched between Qatar and Italy
to create the ideal fusion of Design and Manufacturing, connecting the local,
Italian and international design communities to the global market.
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About Us

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Collections

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The Shurouq Collection

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WANAS Collection

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Ottoman Dream Collection

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Media

FROMM. X
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Designers

Shua’a Ali

Shua’a Ali, a Qatari self-taught designer joins the FROMM. Design Team with a wealth of experience. In parallel with her background in Computer Science, she developed a passion and interest in art in the early stages of her life while living abroad in various cities, granting her exposure to diverse cultures and traditions.

Shua’a experiments with old and new by placing them in a confrontational dialogue by using tradition and culture as inspirations to retain aspects of cultural identity within the fast-paced globalization challenges. She uses art to share her reflections and experiences on contemporary moments through using various means to interact and communicate with the public. Through conceptual art, Shua’a encourages audiences to question and rethink their own identities and environment within the context of accelerating progress and development in her home country. She uses juxtaposition to and balance to elevate the works by creating a greater whole from single solid objects. She considers sculptural works as a 3-dimensional collage of materials translating to a mode of communication with the viewer.