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Design platform and company launched between Qatar and Italy
to create the ideal fusion of Design and Manufacturing, connecting the local,
Italian and international design communities to the global market.
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About Us

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Collections

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The Shurouq Collection

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WANAS Collection

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Ottoman Dream Collection

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Media

FROMM. X

The Shurouq Collection

"Shurouq" is an Arabic word that translates to "Dawn". It embodies part of the inspiration behind the designs of this collection, but also express the dawn of the journey of the company itself.

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This collection was inspired by Qatar’s serene desert, local traditional architecture and the desert dawn. The typical architectural “arch” evident in Qatari courtyards and windows, were deconstructed and reapplied into the designs and their curvatures. This design element was used as a starting point on the journey to develop the direction of the designs of the Shurouq Collection.
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